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MECHANICAL REQUIREMENTS PRINTING: Web offset (SWOP) Perfect binding Publication trim size 8" x 10 7/8" REQUIRED MATERIALS: - Digital files: Please refer to mechanical requirements for details. - Recommended screen for black-and-white and two-color: 120 lines. - Recommended screen for four-color: 133 lines, with register marks for each color. - Black-and-white maximum total density: 85%; Two-color maximum total density: 160%; Four-color maximum density: 300%; No screen color to exceed 85%. - When printing two-color (black and one other color) advertisements, the publisher reserves the right to match the second color as accurately as possible by using process colors. |
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140 lines to a column; 3 columns to a page; 420 lines to a page |
These sizes allow for 1/8" trim at top, bottom, and one side. Keep live matter 3/8" from all sides that bleed. Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Allow 1/8" safety at gutter of each page for type running across gutter. Indicate trim on proof or mechanical. A ruled proof must be supplied when critical positioning is required. |
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OFFSET DIGITAL AD REQUIREMENTS Preferred File Format: Current file formats supported by Intercontinental are TIFF/IT.P1, CT/LW, or raster-based DCS2. We will not accept any native application files such as Quark, Photoshop, or Illustrator. Information should be supplied on a PC formatted CD-ROM. Materials should include three files: final page (FP), continuous tone (CT=12), and line work (LW=80). The CT file should comply with SWOP standards between 200 and 400 dpi. LW files should be 2,400 dpi. The total density should not exceed SWOP, which is 300%. Any 5th or spot color should be in a separate file. (Please include a separate check list.) All required trapping must be included in the file. The black text should be merged with the LW: right reading, portrait mode only, 100% size, no rotations, standard trim, and bleed marks in all separations. Use only postscript fonts. Truetype fonts are unacceptable. Avoid use of Multiple Master fonts. Images for 4/C must be submitted as final, high-resolution CMYK files. Ads created in Microsoft Word, Microsoft Publisher, PowerPoint, or any other word processing program will NOT be accepted. All digital pages should include a printout of contents of each disk supplied as well as correct copy information for content and positioning. Preferred Color Guidance: Please provide Kodak Approval, CREO Spectrum, or Iris digital proofs for color guidance on press. The supplied color guidance must meet all SWOP specifications and must include a 6mm 5%, 25%, 50%, 75%, and 100% CMYK patch strip for quality control. Number of proofs: 3. Split Runs and Regional Advertising: Both newsstand and regular subscription copies will be delivered into their proper areas, subject to a 5-10% variation allowable for mechanical tolerances or as may be required by local distribution patterns. Special Units: All special units, such as gatefolds, inserts, and multiple-page advertisements necessitating special positioning and or other than normal printing, must be discussed in advance with the ICONS Production Department in order to establish mechanical feasibility and rates. This information, along with due dates, print orders, sizes, and shipping instructions, will be confirmed in writing. Advertising material is retained one year following its last use. If not ordered returned, all material is then destroyed. DELIVERY OF MATERIAL All run-of-book advertising files and proofs to: Shannon Mulholland ICONS Advertising Production Department c/o MODA Entertainment, Inc. 21st Floor 590 Madison Avenue New York, New York 10022 |
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